Taking control of your financial future is one of the most empowering steps you can take. As Latina and other Black and Brown women entrepreneurs, we face unique challenges in building wealth and growing our businesses. But guess what? You don’t have to navigate this journey alone. Expert-led workshops focused on financial skill development can be the game-changer you’ve been searching for. These workshops offer practical tools, insider knowledge, and a supportive community to help you unlock your full financial potential. Let’s dive into how these workshops can transform your money mindset, sharpen your skills, and set you on a path to lasting financial success. Why Financial Skill Development is a Must for Entrepreneurs Financial skill development is more than just learning how to balance a checkbook or create a budget. It’s about mastering the money mindset, understanding investment opportunities, and making strategic decisions that grow your business and personal wealth. When you develop these skills, you gain confidence and clarity in your financial choices. Here’s why focusing on financial skill development is essential: Builds confidence: Knowing your numbers empowers you to negotiate better deals, secure funding, and plan for growth. Improves decision-making: You’ll learn to analyze financial data and spot opportunities or risks early. Supports long-term success: Smart money management today means stability and freedom tomorrow. Closes the wealth gap: For Latina and Black and Brown women entrepreneurs, financial literacy is a powerful tool to overcome systemic barriers. Imagine walking into your next business meeting or investor pitch with a clear financial plan and the skills to back it up. That’s the power of financial skill development. Financial Tax Preparer: Aida Leflore How Expert Workshops Can Accelerate Your Financial Growth Workshops led by financial experts are designed to give you hands-on experience and actionable strategies. Unlike generic online courses, these sessions often include personalized feedback, real-time Q&A, and networking opportunities with like-minded entrepreneurs. Join us this week with Aida Leflore, our accountant and tax prep diva! LINK Up HERE! Here’s what you can expect from a top-notch financial workshop: Interactive learning: Engage in exercises that help you apply concepts immediately. Tailored content: Focus on topics relevant to your business stage and goals. Access to experts: Get advice from professionals who understand your unique challenges. Community support: Connect with other women entrepreneurs who share your vision. Accountability: Set goals and receive encouragement to stay on track. For example, a workshop might cover how to create a cash flow forecast, understand credit scores, or develop a pitch for investors. These are skills that directly impact your ability to grow your business and secure funding. If you’re ready to take the next step, consider joining a financial success workshop that’s designed specifically for women entrepreneurs like you. It’s an investment in your future that pays off in confidence and results. Aida doing a presentation What are Dave Ramsey's 7 Baby Steps to Financial Success? One of the most popular frameworks for financial skill development comes from Dave Ramsey’s 7 Baby Steps. These steps provide a clear, actionable roadmap to get your finances in order and build wealth over time. Here’s a quick overview: Save $1,000 for a starter emergency fund This small cushion protects you from unexpected expenses and keeps you from going into debt. Pay off all debt (except your mortgage) using the debt snowball method List your debts from smallest to largest and pay them off one by one to build momentum. Save 3-6 months of expenses in a fully funded emergency fund This fund provides security if your income is interrupted. Invest 15% of your household income into retirement Start building your future wealth through consistent investing. Save for your children’s college fund Planning ahead reduces the need for student loans. Pay off your home early Becoming mortgage-free frees up cash flow and reduces stress. Build wealth and give generously Use your financial freedom to create a lasting impact in your community. These steps are simple but powerful. They work because they focus on one goal at a time, making financial success feel achievable. Workshops often incorporate these principles, helping you customize them to your unique situation. Practical Tips to Maximize Your Workshop Experience Attending a financial workshop is just the beginning. To truly unlock your financial potential, you need to engage actively and apply what you learn. Here are some tips to get the most out of your experience: Come prepared: Bring your financial documents, questions, and an open mind. Take notes: Write down key points and action items to review later. Participate fully: Don’t hesitate to ask questions or share your challenges. Network: Connect with other attendees to build a support system. Set clear goals: Define what you want to achieve after the workshop. Follow up: Implement your action plan and track your progress regularly. For example, if you learn how to create a budget during the workshop, commit to updating it weekly. If you discover new funding options, research and apply within a set timeframe. These small steps add up to big changes. Empowering Your Financial Journey Every Day Financial skill development is a journey, not a one-time event. The knowledge and confidence you gain from expert workshops will serve as a foundation for ongoing growth. Remember, every step you take brings you closer to financial independence and business success. Here are some daily habits to keep your financial skills sharp: Review your budget and expenses regularly. Read articles or listen to podcasts about money management. Set monthly savings or investment goals. Celebrate small wins to stay motivated. Seek mentorship or join peer groups for continuous learning. By embracing these habits, you’ll build resilience and adaptability in your financial life. And as you grow, you’ll inspire others in your community to do the same. Unlocking financial success is within your reach. With the right tools, support, and mindset, you can create a thriving business and a secure future. Let’s take this journey together! Planner with financial goals and colorful markers on a table

Financial success is not just a dream - it’s a goal within reach, especially for Latina and other Black and Brown women entrepreneurs. I know firsthand how challenging it can be to navigate the financial world, but with the right strategies, mindset, and tools, you can build a thriving business and secure your economic future. Today, I want to share practical, actionable financial success strategies that will help you grow your business, close the wage gap, and create lasting wealth for your community. START TODAY BY JOINING OUR FINANCIAL WELLNESS WORKSHOP! Unlocking Financial Success for Women: Strategies That Work Let’s start by breaking down what financial success really means. It’s more than just having money in the bank. It’s about control, confidence, and freedom to make choices that align with your values and goals. Here are some key strategies to get you moving in the right direction: Set clear financial goals. Write down what you want to achieve in the short and long term. Whether it’s paying off debt, saving for a home, or scaling your business, clarity fuels action. Create a budget that fits your lifestyle. Track your income and expenses. This simple step helps you see where your money goes and where you can save or invest. Build an emergency fund. Life throws curveballs. Having 3-6 months of expenses saved gives you peace of mind and a safety net. Invest in yourself and your business. Take courses, attend workshops, and network with other entrepreneurs. Knowledge and connections are powerful assets. Leverage community resources. Organizations like the Midwest Mujeres Collective offer support tailored to Latina and Black and Brown women entrepreneurs. Don’t hesitate to tap into these networks. Remember, financial success is a journey, not a sprint. Celebrate small wins and keep pushing forward! Setting clear financial goals is the first step to financial success How to Build Wealth While Growing Your Business Building wealth as a woman entrepreneur means balancing business growth with smart money management. Here’s how you can do both effectively: Separate personal and business finances. Open a dedicated business bank account. This keeps your finances organized and simplifies tax time. Automate savings and investments. Set up automatic transfers to savings or retirement accounts. This “pay yourself first” approach builds wealth effortlessly. Manage debt wisely. Use debt strategically to grow your business, but avoid high-interest consumer debt. Pay off credit cards monthly to avoid fees. Diversify income streams. Don’t rely on just one source of income. Explore side projects, passive income, or partnerships that align with your brand. Track your business metrics. Know your cash flow, profit margins, and customer acquisition costs. Data-driven decisions lead to sustainable growth. By integrating these strategies, you’re not just surviving—you’re thriving. Your business becomes a vehicle for financial independence and community upliftment. From our highlight at La Movida with our two in-house mujeres who are helping our community rise in their finances: Aida Leflore, Tax Accountant, Diva, and Olivia Buenorostro, who is a Chingona Financial Advisor What are the 7 Baby Steps to Financial Success? 7 Baby Steps are a proven roadmap to financial freedom. They’re simple, actionable, and perfect for anyone ready to take control of their money. Here’s a quick overview: Save $1,000 for a starter emergency fund. This small cushion protects you from unexpected expenses. Pay off all debt (except the house) using the debt snowball method. List debts smallest to largest and pay them off one by one. Save 3-6 months of expenses in a fully funded emergency fund. This is your financial safety net. Invest 15% of your household income into retirement. Start early to maximize growth. Save for your children’s college fund. Education is a powerful investment. Pay off your home early. Becoming mortgage-free is a huge milestone. Build wealth and give generously. Use your financial freedom to support causes and communities you care about. These steps provide a clear path, but remember, your journey is unique. Adapt these principles to fit your life and business goals. Practical Tips to Maximize Your Financial Potential Let’s get into some hands-on tips that you can start applying today: Negotiate your rates and prices. Don’t undervalue your work. Research market rates and confidently ask for what you deserve. Use technology to your advantage. Apps for budgeting, invoicing, and investing can save time and reduce errors. Seek mentorship and coaching. Learning from those who’ve walked the path before you accelerates your growth. Join our workshop for Feb 12 with Aida Leflore, who will offer tailored advice, community support, and motivation. Practice mindful spending. Before making purchases, ask yourself whether they align with your goals and values. Celebrate your progress. Recognize milestones, no matter how small. This builds momentum and confidence. Taking these steps consistently will transform your financial outlook and empower you to lead with strength and clarity. Empowering Your Financial Future Starts Now Financial success is within your reach. By embracing these strategies, you’re not only building wealth for yourself but also paving the way for future generations. Remember, your voice and your business matter. You have the power to close the wage gap and foster economic survival and success in your community. Keep learning, keep growing, and keep believing in your potential. The journey might have challenges, but with determination and the right tools, you will achieve the financial freedom you deserve. Let’s make financial success a reality - together!

Creating Confident Smiles and Stronger Futures for All (Joanna's story was recorded and will be shown during our intermission and live on our YouTube Channel) Joanna Roldan embodies quiet strength and determination. As a dental assistant student, she’s learning that oral health care is about more than perfect teeth—it’s about teamwork, empathy, and confronting internal bias. Her path reflects the resilience of a young woman of color who has learned to work twice as hard to reach her goals and uplift others along the way. A Journey of Growth With over eight years in customer service, Joanna brings adaptability, organization, and foresight to every setting. These qualities guide her not only in the dental field but also in her community work. For the past two years, she has served on the Middleton Commission on Youth, helping local teens discover job and leadership opportunities. Joanna’s journey is one of growth and giving back. She sees her future in dentistry as a way to create comfort and confidence. Her community work is a way to create belonging and opportunity. Her story reminds us that success is not only about personal achievement—it’s about paving the way for others. Empowering Others Joanna believes in the power of community. She actively seeks to uplift those around her. By mentoring young people, she helps them find their voice and navigate their paths. This commitment to empowerment is a cornerstone of her mission. Her guiding words, “Creating confident smiles and stronger futures for all,” capture her purpose perfectly. Joanna is proof that even quiet voices can lead powerful change—one smile, one student, and one step at a time. A Supportive Family We love how Joanna showed up to support her mom, Georgina Guerrrero, at our academy! Family support is vital in any journey. Joanna’s relationship with her mother inspires her to keep pushing forward. Together, they embody the spirit of resilience and strength. Building a Brighter Future Joanna's vision for her future in dentistry is not just about personal success. It’s about creating a ripple effect of positivity and change. She understands that every smile she helps create can lead to a brighter future for her community. By focusing on oral health care, Joanna aims to address broader issues of health equity. She recognizes that access to quality dental care is often limited for marginalized communities. Through her work, she hopes to bridge that gap and advocate for better resources. Connect with Joanna You can connect with Joanna here: Joanna Roldan LinkedIn. She is eager to share her journey and inspire others to pursue their dreams. Conclusion Joanna Roldan is a shining example of how determination and community can lead to meaningful change. Her story is a reminder that we all have the power to uplift one another. Let’s continue to support each other in our journeys, creating confident smiles and stronger futures for all!

"I'm a motivational speaker." "I'm a student." "I'm a small business owner." "I'm a trainer." "I love numbers." "I'm trying new things." These are the voices of this year's Yo Quiero Dinero. This year's celebration is very special. This year we have 11 women! Three will appear on a compilation video shown during our intermission. Have you ever tried spinning plates on sticks? How many spinning plates can you sustain without one falling down? I know this might seem like a metaphor out of place, but it illustrates my life as a director of a new organization. I am the head of marketing, lead fundraiser, lead trainer, lead HR, and major decision maker. My world can get really small quickly. This year is very special because we have a number one! I very much appreciate Marta's help in steering the program and providing me direction and collaboration for this year's Voices and Dreams Academy. We have a new employee for our organization. Let me introduce you to Marta Carrion! Who will also be our Yo Quiero Dinero MC for the night! Marta brings a wealth of knowledge and expertise from organization to implementation. She is an expert in building community relationships, and we love her at our groups! Marta brings balance to our programming, which centers on the needs of the women in a mindful manner. I'm also grateful for our board, which has gently guided and supported me in increasing our staff and board body. We have been recruiting for our board body, applying for grants and sponsorships, and considering ways to increase our donor relationships. WOW! How many plates can I keep going without letting one drop? That is where you come in, friends. I need your help! These incredibly hard-working, dedicated women are taking the leap and overcoming their fears of public speaking, declaring they want to grow their business or dreams. They are coming on stage on November 8, and we need you to fill the theater! I'm grateful for all of our sponsors and grants! Thank you, Madison Community Foundation, American Family, and Widen Foundation! Without your help, this event would not be possible. To our sponsors: TruStage Ascendium Old National Bank Dane Arts: "This project is supported by Dane Arts with additional funds from the Frautschi and Rowland Foundations, Diane Ballweg, and the Endres Mfg. Company Foundation.” Madison Arts Commission, supported by the Wisconsin Arts Board Willy Street Co-op Centro Summit Credit Union Synergy Designs AE Consulting Leflore Accounting UnityHealthPoint Evjue Foundation Alvarado Realty Madison College Center for Entrepreneurship Downtown Madison Inc Incredible Bank The women of Voices and Dreams Academy The monthly members of Midwest Mujeres! JOIN US AND LET'S FILL THE THEATER! NOT FOR THE MONEY BUT FOR THE VALUE THESE WOMEN BRING! **EMAIL US IF YOU NEED HELP ATTENDING THIS EVENT. FREE TICKETS ARE AVAILABLE!!! INFO@MIDWESTMUJERES.COM

Community Testimonials: Blog Report for Our Annual' Yo Quiero Dinero, Our Stories Have Value!' 2025 Dear Community! This is the year Midwest Mujeres begins to walk. I’m incredibly proud of our team and how we are actively incorporating restorative justice into everything we do, from before showday to after. We are becoming dedicated to empowering las Mujeres. Thanks, Satya, for writing this community testimonial blog post for us <3 It’s a dream not to have to create or maintain everything. Marta being part of the event felt like the best decision I’ve made for the organization. We are celebrating our first year!! We are also expanding our board and actively recruiting for another seat. Email us if you are called to uplift ordinary people on an extraordinary journey of perseverance and create community. The women go on podcasts, TV shows, and public radio. Representation matters. We would also like to extend our gratitude to the Madison Arts Commission! Without you, our arts community, this would not have been possible! ¡Gracias, MadTown! Araceli Blog After entering the beautiful MYARTS building and making their way to the fourth floor, attendees were invited into іYo Quiero Dinero! Our Stories Have Value. While people waited to listen to 10 brave women share their stories, they enjoyed an array of delicious food from Elotes Raspados "El Chisme" catering and artfully carved watermelons adorned with chocolate-covered strawberries from Artesan Fruit. Almost 200 attendees shared an evening eating together and celebrating the inspiring women on stage. Leading up to the event, Yo Quiero Dinero had 80 participants — both men and women — with childcare provided for 16 weeks (that’s 16 meals and two locations; we even walked to the Square!). Ten women completed over 400 hours of individual instruction and community work, supported by 12 incredible coaches and volunteer educators — professionals in finance, marketing, insurance, mindfulness, writing, voice coaching, and goal setting. Each one brought wisdom rooted in shared experience, reflecting the same communities we serve. This event sparked support from Brian Espinoza, Latino Professional Association Director, who said, “I enjoyed it, the presenters did a good job of sharing their story and growth. I would love to have LPA be a future sponsor to give out free 1-year memberships to the recipients who completed your program.” After the event, Araceli, the founder of Midwest Mujeres, received a call from Dana Maya, local Latina poeta and community organizer for poetry, who shared, “I'm just calling, thinking about you, thinking about the event, which was such a beautiful, powerful success. Felicitaciones! People were so psyched, so emotional~” Because of high demand, we just made our 2026 interest form live! Most of our participants come from direct referrals. SIGN UP OR SHARE! Also, Midwest Mujeres is completing its first year of being a nonprofit. We are growing our board to 5 and would love any referrals!! Thank you to our volunteers, caterers, MyArts Staff, Supporters, and Sponsors who rallied with us! "¡Yo Quiero Dinero! Our Stories Have Value!" Thanks to everyone! Report written by Satya Williams, our Editor www.midwestmujeres.com

Educadora bilingüe | Bilingual early childhood specialist Originally from Tampico, Tamaulipas, Mexico, Francelia Lara has dedicated her career to education and empowerment. As a Bilingual Early Childhood Specialist in Madison, she has trained more than 300 childcare providers across Wisconsin, elevating the quality of care for children and families statewide. With a BA in Early Education from Normal Superior de Ciudad Madero, Francelia brings deep expertise and even deeper empathy to her work. She believes that teaching is an act of love — una forma de sanar y compartir sabiduría. Her story is one of service, commitment, and community transformation. Through her workshops and mentorship, she helps women build confidence and capacity as educators and caregivers, ensuring that every child’s early experiences are filled with care, culture, and connection. Leader, Mother, and mentor for other leaders. Educadora bilingüe | Bilingual early childhood specialist Connect with her here: Franchute0@hotmail.com

Organizadora consciente | Mindful organizer and home healer Jo Fernandez is the founder of Mindful Cleaning Co., a business built on the belief that caring for your space can change your state of mind BEFORE AND AFTER A SESSION** picture by Jo Fernandez With every project, she helps individuals and families declutter their homes and their hearts, creating environments that support mental wellness and ease. For Jo, cleaning is not just a task — it’s an act of care, a ritual of restoration. Her approach blends intention, empathy, and a deep respect for the people she serves. Whether she’s organizing a home office or refreshing a family living space, Jo infuses her work with warmth and understanding. She reminds us that peace often begins right where we are — one room, one breath, one choice at a time. READ HER CAPTIMES Article Connect with her at Mindfulcleanco@gmail.com Cuidar tu espacio es cuidar tu alma. Taking care of your space is taking care of your soul!

Maria Elena Matos-Schultz's story will be shown on video during our intermission and live on YouTube! Sanadora bicultural | Bicultural healer and caregiver Maria Elena Matos-Schultz has built a meaningful career in healthcare that bridges two worlds — Peru and the United States. Before immigrating in 2014, she spent nine years as a clinical psychologist working in hospitals, clinics, and private practice. Her move to Madison marked a new chapter, where she continued her lifelong dedication to health and healing as a Resident Assistant and Certified Nursing Assistant. Today, as the leader of I Care LLC, Maria Elena provides compassionate respite care for adults with dignity and love. Her story embodies adaptability, purpose, and service — a testament to how one woman’s commitment to healing can cross borders and languages, bringing comfort con corazón to every community she touches. Maria es una Sanadora | She is a Bicultural healer and caregiver. Maria has also been supporting Midwest Mujeres as a monthly supporter and member. She has started and participated in many women's circles locally over the years. Because of the nature of her work, she is a caregiver and someone you might see in a time of crisis. We are very honored to know her and have her part of our community! Connect with her here: malenamatos@gmail.com I CARE LLC, Dementia Care Specialist

Líder con corazón | Bold community leader and changemaker Jenise Judon is the founder of Never Say No Enterprises and a Director with Urban Triage, where she lives out her mission to empower lives, build community, and inspire change. A dynamic speaker and organizer, Jenise has become a respected voice in Madison’s social justice movement, known for her authenticity and fierce compassion. Her story — one of resilience, faith, and transformation — reminds others that healing and leadership can coexist. Jenise identifies as a motivational speaker, and it shows in her commitment to helping others turn barriers into breakthroughs. Every project, partnership, and community effort she leads carries her mantra: For every NO the world gives, we build our YES! Jenise continues to lead with corazón, inspiring others to rise, rebuild, and never say no to their own greatness. Connect with her here! We hope you can join us and enjoy this wonderful story of resilience and determination on Saturday, Nov. 8, at the MyArts theater at 4 PM. Get your tickets now!

Creadora de belleza y comunidad | Beauty & community builder Stephanie Habeck is the owner and operator of Stephanie’s Chair, a salon where beauty meets belonging. With over 20 years of experience behind the chair, Stephanie has created more than a business — she’s built a refuge. She is creating a space for self-love and transformation through hair care. Her clients don’t just come for a haircut; they come for connection, laughter, and a sense of home. Known for her precision, artistry, and care, she works with all hair types and textures, always honoring the uniqueness of each person who sits in her chair. For Stephanie, the salon is a sacred space — a place where stories are shared, tears are released, and confidence is reborn. Her philosophy is simple: when you leave my chair, you should feel as beautiful inside as you look outside. Through her work, she’s helping redefine beauty one honest, joyful moment at a time. Discover how her tangled hair story can help you untangle your life on Saturday, Nov 8 at the MyArts Theater at 4 PM. In her words: "ALL HAIR IS GOOD HAIR! I'm here to polish your crown!" Visit her at her salon: https://www.stephanies-chair.com/about Discover how her tangled hair story can help you untangle your life on Saturday, Nov 8 at the MyArts Theater at 4 PM.

“Simplified Finances Where You Are - On All Levels" This is Aida's slogan, and she lives it. Every day, Aida helps business owners make sense of money and overcome the barriers of bookkeeping that many of us find difficult. Aida Leflore is an Afro-Cuban American accountant and entrepreneur, founder of Leflore Accounting Services LLC in Madison, Wisconsin. With over a decade of professional experience, she supports individuals, nonprofits, and businesses in achieving financial stability and peace of mind. For Aida, accounting isn’t just about spreadsheets — it’s about storytelling through numbers, creating clarity and possibility for every client she serves. Her approach is patient, empowering, and grounded in community trust. Beyond the desk, Aida embraces life with the same bold energy — running races, biking, dancing, and traveling the world. Her independence reflects her philosophy: work hard, live free, and help others do the same. Through her work and example, she’s showing that financial wellness can be a path to liberation — especially for women of color building their own legacies. Let’s turn your financial story into a legacy of empowerment. Book a strategy session with Aida and start building your freedom today https://calendly.com/lefloreaservices 🎟️ Come celebrate with us! Join Aida and the MWM community for Voices & Dreams 2025 on Saturday, November 8, at the MyArts Theater in Madison. Hear powerful stories, connect with community, and experience the brilliance of our mujeres on stage. 👉 Get your tickets here

Raising Voices and Families: How Georgina Guerrero Leads with Love Georgina Guerrero embodies the resilience of Latina motherhood and the entrepreneurial spirit of her community. A dedicated secretary, daycare teacher, and local businesswoman, Georgina balances many roles with grace and determination. Every step she takes is rooted in love for her children and her belief that dreams are meant to be pursued — no matter the obstacles. Her journey into entrepreneurship reflects the values of familia, faith, and fierce independence. By stepping into leadership and owning her voice, Georgina is inspiring other Latinas to do the same — to see themselves not just as survivors, but as creators and leaders. At a recent Childcare Summit With her signature warmth and courage, she’s turning everyday challenges into opportunities, proving that being a mujer fuerte means leading with corazón and community. Gina, as she is known to friends, is becoming a Latina Entrepreneur! At her recent Madison College Graduation for her HSED Latina Entrepreneurism is on the rise! Latina Entrepreneurs Rock! Discover how Georgina Guerrero has decided now is her time! Emprendedora latina y defensora de la comunidad. ¡Vengan al evento! El Chisme Food Cart va estar alli ¡Gracias a Centro por su ayuda para este evento! Y a La Movida Radio por su annuncio: https://www.lamovidaradio.com/event/midwest-mujeres-yo-quiero-dinero/