We teach women how to shape their lived experiences into powerful, structured narratives. Midwest Mujeres is more than an organization; we are a community rooted in storytelling, healing, and economic empowerment.

The Midwest Mujeres Collective is a shining example of how mentorship can be structured to maximize impact. This organization is dedicated to Latina and other Black and Brown women entrepreneurs, providing a space where mentorship is accessible, culturally relevant, and empowering.

Menopause is a natural phase in every woman’s life—but for Latinas, it’s layered with culture, silence, strength, and lately… a little bit of viral joy. As we navigate this transition, understanding our bodies and our cultural practices—like pláticas (heart-centered conversations)—can make all the difference. At Midwest Mujeres, we don’t just “manage symptoms”… we hold space, tell truth, and transform together.

My personal journey of becoming a founder might have begun from a place of sadness or rejection, but that was just the spark. I found hope in the stories of other women. When I began to share my story, they shared mine. I could not help but think, "If I'm learning from you, what could others learn? What inspiration would other people get?"

Chingona means a woman who is intelligent, fearless, and can get things done! Mujeres/Women are now taking the word to mean a universal way to become the best version of who you are, without discounting your roots, history, and culture!

Are you ready to take your business and personal finances to the next level? I know I am! Financial growth is not just about making more money; it’s about building a strong foundation that supports your dreams and ambitions. One of the most powerful ways to unlock this growth is by participating in financial growth workshops designed specifically for Latina and other Black and Brown women entrepreneurs. These workshops offer practical tools, inspiring stories, and a supporti

Financial skill development is more than just learning how to balance a checkbook or create a budget. It’s about mastering the money mindset, understanding investment opportunities, and making strategic decisions.

I know firsthand how challenging it can be to navigate the financial world, but with the right strategies, mindset, and tools, you can build a thriving business and secure your economic future. Today, I want to share practical, actionable financial success strategies that will help you grow your business, close the wage gap, and create lasting wealth for your community. Sign up for our upcoming workshop on Feb 12!

As Midwest Mujeres closes our first year as an official nonprofit, we’re reflecting on the women who shaped this journey — women like Stephanie Habeck and Georgina Guerrero Hernandez, whose stories remind us why this work exists. Stephanie, a cosmetologist and owner of Stephanie’s Chair, joined Yo Quiero Dinero while navigating the everyday realities of rent, bills, and survival. She came for business support, but what she found was community — a place where her voice was val

Post-event blog on our impact and community testimonials

Creating Confident Smiles and Stronger Futures for All. Joanna Roldan embodies quiet strength and determination. As a dental assistant student, she’s learning that oral health care is about more than perfect teeth—it’s about teamwork, empathy, and confronting internal bias. Her path reflects the resilience of a young woman of color who has learned to work twice as hard to reach her goals. Watch her story at our show on Sat. Nov. 8th at the MyArts Theater.

Francelia Lara's story is one of service, commitment, and community transformation. Through her workshops and mentorship, she helps women build confidence and capacity as educators and caregivers, ensuring that every child’s early experiences are filled with care, culture, and connection. Discover her lessons as a child care provider and what keeps her hope in the next generation.

With every project, Jo Fernandez helps individuals and families declutter their homes and their hearts, creating environments that support mental wellness and ease. For Jo, cleaning is not just a task — it’s an act of care, a ritual of restoration. Come on Sat. Nov 8th and learn from her story of reinvention and finding meaning in her life.

Today, as the leader of I Care LLC, Maria Elena provides compassionate respite care for adults with dignity and love. Her story embodies adaptability, purpose, and service — a testament to how one woman’s commitment to healing can cross borders and languages, bringing comfort con corazón to every community she touches.

Líder con corazón | Bold community leader and changemaker Jenise Judon is the founder of Never Say No Enterprises and a Director with Urban Triage, where she lives out her mission to empower lives, build community, and inspire change. A dynamic speaker and organizer, Jenise has become a respected voice in Madison’s social justice movement, known for her authenticity and fierce compassion. Her story — one of resilience, faith, and transformation — reminds others that healing

Where Self-Love Begins: Stephanie Habeck’s Chair as a Space for Transformation Stephanie Habeck is the owner and operator of Stephanie’s Chair, a salon where beauty meets belonging. With over 20 years of experience behind the chair, Stephanie has created more than a business — she’s built a refuge. Join her and others on Sat. Nov 8th at the MyArts Theater, at 4 PM.

Georgina Guerrero embodies the resilience of Latina motherhood and the entrepreneurial spirit of her community. A dedicated secretary, daycare teacher, and local businesswoman, Georgina balances many roles with grace and determination. Discover her story on Saturday, Nov 8 at 4 PM at the MyArts theater

Stephany Penate is a first-generation Latina whose journey to financial empowerment began with a simple question — Why didn’t anyone teach us this sooner? Growing up in a family living in “survival mode,” she learned early that knowledge is power, especially around money. Join us on Sat. Nov 8th at the MyArts Theater, Madison, WI, to hear from Stephany and her journey.

“Simplified Finances Where You Are - On All Levels" Every day, Aida helps business owners make sense of money and overcome the barriers of bookkeeping. Aida Leflore is an Afro-Cuban American accountant and entrepreneur, founder of Leflore Accounting Services LLC in Madison, Wisconsin. With over a decade of professional experience, she supports individuals, nonprofits, and businesses in achieving financial stability and peace of mind. Join her on Nov 8 at the MyArts Theater

Tennisha Loggins is the CEO of Loggins Family Business LLC in Beloit, Wisconsin — a venture rooted in love, legacy, and good food. She will also be a speaker at Yo Quiero Dinero! Our Stories Matter this year on Nov 8th at the MyArts theater. Her entrepreneurial path began with a simple but powerful gift from her mother: a food truck. That spark became Snacks & Stuff Truck & Catering, a business known for its sabor and heart.